Tennis Fashion Fix

Spotted under the New York sun during US Open prep week, Francisco Cerúndolo brought his trademark intensity — and unexpected style — to the practice courts. Fans who caught a glimpse saw more than just his heavy groundstrokes; they witnessed a masterclass in how simplicity can speak volumes. There’s something quietly commanding about  Francisco Cerúndolo’s  presence on court — a mix of intensity, composure, and understated confidence that extends right down to what he wears. During the summer 2025 season, the Argentine standout was often seen practicing in a  sleek adidas setup  that perfectly captured that balance between grit and effortless cool. His look: a  jet-black sleeveless top , cut just right to show off his athletic frame, paired with  clean white shorts . The combination is simple, but striking — classic tennis whites meeting modern edge. The lightweight fabrics move as freely as Cerúndolo does, giving him that full range to unleash his heavy f...

Lacoste just announced the new summer hard court swing kit for one of their top tennis brand ambassadors, Daniil Medvedev .  How does it compare to the kit the company designed for the 23-time Grand Slam Champion, Novak Djokovic ? See here !  Which set is your favourite, between the two? 

  🎾 Exciting News from Lacoste! 🐊 Introducing the Novak Djokovic Collection for the 2023 Hard Court Tennis Season! 🏆 From sleek designs to cutting-edge fabrics , this collection embodies Djokovic's dedication and elegance on and off the court. Whether you're a tennis enthusiast or a fashion-forward individual, this collection is a must-have. Serve up your best look and game with Lacoste's latest masterpiece.  Stay tuned for the launch! 🔥👟👕 #Lacoste #DjokovicCollection #TennisStyle

Adidas has been popular among tennis players due to its reputation for producing high-quality sportswear and footwear.  The brand's focus on innovation, performance, and style has made it a preferred choice for athletes. Adidas started gaining prominence in tennis in the late 1960s and 1970s, with endorsements from notable players like Stan Smith and Ilie Năstase. The brand's tennis shoes, in particular, became iconic and have continued to be a staple in the sport's fashion and performance scenes. Here are some of our favourite adidas tennis designs from years past. How do they compare to the current ranges of apparel?  Photos from Tennis Warehouse . 

Venus Williams is the owner and CEO of an activewear clothing line called EleVen by Venus Williams . The company offers a range of athletic clothing and accessories, including tennis apparel, gym wear, and athleisure wear. The name "EleVen" is a play on words that reflects Venus' tennis career, as the number 11 represents her 11 Grand Slam singles titles. The brand is known for its stylish designs and focus on functionality and performance. started EleVen with the dream of creating a community to help empower women to feel and do their best in clothing that they can feel confident in on and off the court.” - Founder & CEO, Venus Williams Here are our 3 favourite items from the EleVen SS2023 Tennis Collection COLLEGIATE TENNIS DRESS IN LIQUID LILAC This tennis dress is giving "elite". Featuring an overlay power mesh detail at the skirt and tank for optimal airflow and a varsity stripe at the waistband, you're sure to serve an Ace. SKATER RIB TENNIS DRESS...

Now is a good time to upgrade your tennis wardrobe with additions from the Nike Melbourne Collection that we all saw in motion during the 2023 Australian Open in January.  Tennis Warehouse has discounted all of the itens in the collection so grab your favourites while your preferred sizes and colours are still available! 

Lacoste has revealed the new, exclusive logo designed by former ATP #1, Daniil Medvedev.  for the first collection bearing his name. The logo is featured on an exclusive Lacoste polo shirt, t-shirt and cap. "The logo for this collection is something I'm really proud of. It perfectly reflects all my passions. It was a true team effort with the Lacoste creative studio. I definitely want to deliver better tennis with this new custom silhouette." DANIIL MEDVEDEV   Discover the collection Photos by Lacoste 

“ Novak Djokovic says he loved his Asics Court FF2 Novak on-court tennis sneaker so much that when Asics approached him about an update he initially wasn't interested. But now he's glad he spent over two years working with Asics on the Jan. 1, 2023, release of the Court FF3 Novak.” Read the full article on Forbes.com

  adidas unveils its SS23 Melbourne Tennis Collection – an apparel  range fit for performance Inspired by plants and florals,  the collection  features bold prints, vibrant colorways and a  moiré effect textile  The adidas SS23 Melbourne Tennis Collection will be available to buy on  adidas.com/tennis-clothing   and via the  adidas app   from Jan 13 2023

 Photos via Tennis Warehouse Europe 

Novak Djokovic 's UNIQLO night kit was the first one we got to see during the 2014 Australian Open . In his 2nd round contest vs Leonardo Mayer , he debuted the day version of the same outfit. The pattern is exactly the same, the colours are lighter shades of gray. Just like it's night equivalent, the kit comes with a jacket that you might remember Nole wear to the pre-tournament press conference during which he treated the journalists in attendance with chocolates. Also, let's not forget the day colours of the new adidas Barricades. Photo credits: Quinn Rooney/Getty Images AsiaPac via Zimbio.com  More after the jump.

Novak Djokovic debuted his 2014 Aussie Open UNIQLO night kit as well as his custom adidas barricade 7s in his first round match vs Lukas Lacko. Photo credits: Cameron Spencer/Getty Images AsiaPac via zimbio.com More after the jump.

Richard Gasquet is no longer Lacoste 's ambassador. The Frenchman has switched over to another classic French brand, Le Coq Sportif at the start of the 2014 tennis season. After losing Joakim Noah of the Chicago Bulls and Le Coq Sportif makes a splash with this recent signing of one of France's best and most popular tennis players. Sadly, that means we have to say 'au revoir, le polo rouge '. :(  Photo credits: Le Coq Sportif

The new adidas collections, Spring/Summer Stella McCartney - Barricade (including the Australian Open dress for Caroline Wozniacki ) and adidas Spring Group (including the Australian Open dress for Ana Ivanovic ), are now available at Tennis-Warehouse.com . Happy shopping.