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Lavender on Lock: Lacoste’s Coolest Kit of the Summer

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Lavender never looked so good on court 💜 Lacoste’s summer kit serves elegance with every swing.  There’s something about lavender that just hits differently under the late-summer sun — and Lacoste knew exactly what they were doing with this one. The French label’s 2025 summer hard-court kit turned heads from Toronto to New York, bringing a soft pastel punch to the toughest part of the season. This look — a smooth, tonal lavender from top to toe — feels like peak  tennis calm . It’s breezy, effortless, and somehow both relaxed and razor-sharp at once. The minimalist cut and subtle detailing keep it classic Lacoste, but the color gives it that modern, slightly rebellious twist that’s been missing from men’s tenniswear lately. Watching it move on court was a vibe in itself. The fabric catches light beautifully, especially against the blue-green hard courts of the US Open. There’s an understated confidence to it — the kind of kit that doesn’t shout for attention but still steals ...

João Fonseca’s INTENSE Practice Session (Toronto 2025)

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Fresh off his incredible form and now a two-time ATP champion, Brazil’s teenage sensation João Fonseca was showing sparks of greatness during this practice session at the 2025 National Bank Open in Toronto. Watch Fonseca train with trademark intensity — explosive forehands, booming serves, and effortless flair that has fans calling him one of the most exciting young talents in tennis. 

Francisco Cerúndolo Serves Style and Focus in His adidas Summer Practice Look

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Spotted under the New York sun during US Open prep week, Francisco Cerúndolo brought his trademark intensity — and unexpected style — to the practice courts. Fans who caught a glimpse saw more than just his heavy groundstrokes; they witnessed a masterclass in how simplicity can speak volumes. There’s something quietly commanding about  Francisco Cerúndolo’s  presence on court — a mix of intensity, composure, and understated confidence that extends right down to what he wears. During the summer 2025 season, the Argentine standout was often seen practicing in a  sleek adidas setup  that perfectly captured that balance between grit and effortless cool. His look: a  jet-black sleeveless top , cut just right to show off his athletic frame, paired with  clean white shorts . The combination is simple, but striking — classic tennis whites meeting modern edge. The lightweight fabrics move as freely as Cerúndolo does, giving him that full range to unleash his heavy f...

Lacoste Presents the US Open Series 2023 for Daniil Medvedev

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Lacoste just announced the new summer hard court swing kit for one of their top tennis brand ambassadors, Daniil Medvedev .  How does it compare to the kit the company designed for the 23-time Grand Slam Champion, Novak Djokovic ? See here !  Which set is your favourite, between the two? 

Introducing the Novak Djokovic Lacoste Collection for the 2023 Hard Court Season!

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  🎾 Exciting News from Lacoste! 🐊 Introducing the Novak Djokovic Collection for the 2023 Hard Court Tennis Season! 🏆 From sleek designs to cutting-edge fabrics , this collection embodies Djokovic's dedication and elegance on and off the court. Whether you're a tennis enthusiast or a fashion-forward individual, this collection is a must-have. Serve up your best look and game with Lacoste's latest masterpiece.  Stay tuned for the launch! 🔥👟👕 #Lacoste #DjokovicCollection #TennisStyle

Why is adidas so popular in the tennis world?

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Adidas has been popular among tennis players due to its reputation for producing high-quality sportswear and footwear.  The brand's focus on innovation, performance, and style has made it a preferred choice for athletes. Adidas started gaining prominence in tennis in the late 1960s and 1970s, with endorsements from notable players like Stan Smith and Ilie Năstase. The brand's tennis shoes, in particular, became iconic and have continued to be a staple in the sport's fashion and performance scenes. Here are some of our favourite adidas tennis designs from years past. How do they compare to the current ranges of apparel?  Photos from Tennis Warehouse . 

Novak Djokovic x Hublot Sponsorship Going Strong

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Novak Djokovic has been a prominent part of Hubolt ’s roster if athlete ambassadors since August 2021 and the collaboration between the Serbian tennis star and the Seuss watch maker has already produced a number of impressive photoshoots.  Here at Fashion Fix, we’re always excited for a new promotional photo drop from photo shoots involving tennis players and their fashion-related sponsors.  Here are just a few of the fabulous shots from two of Djokovic x Hublot campaigns.  What do you think of his Blue Ceramic Hublot Big Bang Meca-10 ? 2021